Holidays are coming. . .    Holidays are coming!

Yes we all know that tune. Coca-Cola bring what’s good about Christmas marketing. They remind us of previous joys, they excite us about the prospect of new seasonal adventures and yes of course they bring brand awareness of their product to the masses once again.

Clever marketing is always targeted, successful marketing is always considered and marketing that provides a return on investment, well that’s just doing it’s job.

Do we all think the clever marketing people at Coca-Cola considered what we would all think? You better believe they did. The campaign has lasted the test of time because it has made all considerations, it has researched consumer perception and hit the target audience with something that leaves a lasting impression.
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Creative Golfing

Sometimes you need to get creative with your golfing. We love this!

Watch as David Howell, Paul McGinley, Marcel Siem or Rhys Davies all try to skim a ball over two hundred yards and strike a gong! Yes you read correct.

We know all golfers need a little luck and they are good, very good golfers, but is there luck? Well the video is shot at a beautiful spot in Ireland called Killarney, so maybe the luck o’ the Irish!

Right. Off to get the clubs, my flippers and a snorkel. Well they golf balls are expensive but need to try this!

Hire-Archy

Something that is discussed at many pitch meetings we have is return on investment. A very difficult thing to answer but something that we believe we deliver time after time for each project.

It is never easy to predict a return on investment for clients but with due diligence to our client, research, target audience and communication, we cover all aspects that will impact on that all important return on investment.

Hire-Archy are a great case study of our process. We were asked to pitch and subsequently deliver a new public facing website for the company. After consultations we set out to deliver a site that would engage a varied audience as well as prospector and current customers.
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