Yes we all know that tune. Coca-Cola bring what’s good about Christmas marketing. They remind us of previous joys, they excite us about the prospect of new seasonal adventures and yes of course they bring brand awareness of their product to the masses once again.
Clever marketing is always targeted, successful marketing is always considered and marketing that provides a return on investment, well that’s just doing it’s job.
Do we all think the clever marketing people at Coca-Cola considered what we would all think? You better believe they did. The campaign has lasted the test of time because it has made all considerations, it has researched consumer perception and hit the target audience with something that leaves a lasting impression.